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Module 1
Create & Develop an Online Branding Strategy
We begin our Online Marketing Strategy by exploring an overview of Internet Marketing as well and Creating and Developing an Online Branding Strategy.
An Overview of Internet Marketing
- The Top Ten Things You Can Do To Market Your Business Online
- Goal Setting and Identifying your focus
- Branding yourself online
- Selecting and registering your Domain Name
- Carrying your branding across the Internet!
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Module 2
Keep in Touch-Keep in Mind
There are many ways that you can keep in touch with people. Discover a variety of ways to harness the power of the written word, while building trust and credibility.
- Effectively launch an email marketing campaign
- Set up an Auto Responder system to keep your clients and prospects close
- Utilize Direct Mail in powerful and effective ways
- Publish your own Ezine and become known as an expert in your field
- Deliver your course material via your own ECourse
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Module 3
Social Networking – Applications and Strategies
In today’s competitive environment, how can one stay ahead of their competition, brand themselves as a true expert in their field and provide a way for their audience to come to know, like and trust them? The answer is…. via Social Networking!
- Learn Linked In Power Strategies
- Discover Twitter Tactics
- Explore Facebook’s Capabilities
- Discuss Social Networking Strategies
- Integrate your blog and article marketing site with your social networks
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Module 4
Blogging and Beyond
Your Blog houses every aspect of your online business. We will explore a variety of blog options, how to effectively set up your blog, how to install plugins that best meet the needs of your site and much more.
- Set up your own multi-media blog
- Explore free and premium blog options
- Discover the world of WordPress Plugins
- Add audio, video, graphics and documents
- Tips on writing Blog Posts for Maximum Search Engine Optimization
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Module 5
Content Creation Strategies
Discover strategies to help you easily and effectively create relevant content for your blog, articles, courses, videos and more.
- Discover the best Article Marketing sites
- Learn the “Anatomy of Effective Article Writing for Maximum Search Engine Results”
- Utilize articles as content for your blog
- Harness the power of Mind Mapping Software
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Module 6
Develop Your Own Teleseminar Series
Teleseminars are a fantastic and powerful way to connect you with your audience, become known as an expert in your field and provide you with content which you can turn into products and programs.
- Discover the Power of Producing a Teleseminar Interview Series
- Explore the various programs and services
- Set up your own Online Radio Show
- Learn how to record your Teleseminars
- Learn how to Podcast your material and promote it on iTunes
- Explore ways of monitizing your Teleseminars
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Module 7
Repurpose Your Material and Create Multiple Income Streams
“Repurposing” is the act of taking content and turning it into another format to give your message further reach. When you repurpose your message you can provide additional ways for your audience to “ingest” your content and/or you can create several streams of income from the same message.
- Set up an eCourse via automatic weekly delivery
- Turn your MP3 recording into a CD
- Produce an ebook
- Publish articles
- Create blog posts
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Module 8
Create Affordable, Attention-Grabbing Videos
Adding video to your website and marketing campaign is one of the smartest things you can do! In this Module we explore an overview of Video Marketing and you’ll discover a variety of ways to quickly and easily be able to create your own web videos!
- Learn how to create easy web videos and upload them to YouTube
- Create studio quality videos with the click of a mouse
- Turn your PowerPoint Presentation into a captivating video
- Easily add video to your blog or website
- Produce your own online Web TV Show
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